RiT Tech appoints Anthony McMenzie as Business Development Lead for the EMEA region

RiT Tech is pleased to announce the strategic appointment of Anthony McMenzie as its Business Development Director (EMEA) which coincides with the company’s international expansion plans and the official launch of its UK operations.

Starting out his journey as a computer engineer, specializing in network management systems, Anthony’s career spans 20 years in technical consulting, new product development and sales. Working with a range of compute service businesses from systems integrators to IT and software, Anthony has initiated the adoption of innovative technology solutions for a diverse range of industries, enterprises and public sector bodies to solve complex problems – from operational and financial management, scalability and growth to compliance obligations.

“Anthony’s expertise in aligning technological innovations with customers’ business goals will add real value to RiT Tech’s mission, which is to lead on the advancement of data center infrastructure management for an industry that is embarking on a new era of growth.” says Assaf Skolnik, CEO, RiT Tech, “His excellent understanding of technology innovation and business development skills will support our drive in promoting one unified infrastructure management solution – namely Universal Intelligent Infrastructure Management (UIIM).”

RiT Tech, pioneers of automated infrastructure management (AIM), continues to invest in pioneering the advancement of DCIM technology for infrastructure and operations managers within enterprise, colocation and edge data centers. In 2024, the company introduced new product features to its award-winning XpedITe  solution including the unique AI Provisioning and Sustainability Reporting modules. 

An ambitious advocate of new technology, this approach was one of the appealing factors for Anthony when making his decision to join RiT Tech.

“I’m incredibly excited to be joining a global leader in the data center infrastructure management space,” says Anthony. “At a time when the DCIM landscape is taking a significant leap forward, RiT Tech has positioned itself as a central player through visionary leadership and a sustained client base, something I’m very much looking forward to being a part of.”

“Professional and business growth is about collaborating and building like-minded relationships that are based on trust through a shared vision. Clearly, RiT Tech’s reputation for delivering meaningful, client-focused innovations demonstrates they share the same ethos ethos."

Anthony’s appointment marks an important milestone as RiT Tech advances its vision to harness intelligent automation and leverage UIIM in shaping the future of data center infrastructure management.